Sound of Honda "Ayrton Senna 1989" film [ vfx ] 2013
A huge installation project where telemetry data from the fastest lap in the world that Ayrton Senna ran during the qualifying for the Japan Grand Prix of 1989, was used to recreate his run with sound and light. The telemetry data was analyzed, restored and countless LEDs and speakers was installed on the whole 5,807m of the Suzuka Circuit to recreate the run done 24 years ago. To help realise this, we participated in the pre-visualization, the making of blueprints and post-production work.
Awards: Cannes Lions 2014 [Titanium Grand Prix/ Gold Lionx6/ Silver Lionx6/ Bronze Lionx2] D&AD 2014 [Black Pencilx1/ Yellow Pencilx2/ Nominationx1/ in Bookx4] Prix Ars Electronica 2014 Adfest 2014 [Grand Prixx3/ Innova Lotusx1/ Gold x2/ Silverx2/ Bronzex1] The Japan Media Arts Festival 2013 [Entertainment Division : Grand Prize] and more..
[ALL PROJECTS] Creative Director / Creative Technologist: Kaoru Sugano (Dentsu Inc.) Copywriter: Sotaro Yasumochi / Nadya Kirillova (Dentsu Inc.) Art Director: Yu Orai (Dentsu Inc.) Creative Technologist: Kyoko Yonezawa (Dentsu Inc.) Sound Director: Taeji Sawai (Qosmo Inc.) Sound Designer: Tomoyuki Kawamura (Studio MUU2) Promoter: Misa Ueda (Dentsu Inc.) Account Director: Takao Kaburaki / Takuma Sato / Sungwon Kim / Takashi Hirano (Dentsu Inc.) Producer: Masafumi Fujioka / Ryoko Toyama (Dentsu Creative X Inc.) Production Manager: Kenya Miyashiya / Hinako Hirata (Dentsu Creative X Inc.) Digital Producer: Haruhiko Ishikawa (Shipoo Inc.) Client Supervisor: Ken Imamura / Akihiro Mikawa / Hiroaki Sawato (Honda Motor Co., Ltd.)
[FILM] Director: Kosai Sekine Artist / Programmer: Daito Manabe (Rhizomatiks Co., Ltd.) Director of Photography: Senzo Ueno Camera Operator: Hiroki Kunieda / Tatsushi Asaga / Tetsuro Hirano Lighting Director : Yosuke Kai Best Boy: Ko Sato Key Grip: Toshiyuki Ichihara (SCREW INC.) Camera Car: Atsushi Terajima (S-three CO.,LTD) LED Installation Producer: Hidenori Chiba (Rhizomatiks Co., Ltd.) Programmer: Satoru Higa (Rhizomatiks Co., Ltd.) LED System Support: Kunio Tamada (TamaTechLab.) LED Installation Support: Tomoaki Yanagisawa / Muryo Honma / Hiroyuki Hori (Rhizomatiks Co., Ltd.) Laser Support: Tatsuya Yamamoto (HEARTFAST Inc.) Sound Engineer: Mitsuru Tajika Sound System: Masaaki Azuma (TRY AUDIO CO.,LTD) Soundman: Masaru Takahashi VFX: Daisuke Shigihara (TANGRAM Co. Ltd.) Offline Editor: Sakura Seya (meganefilm) Online Editor: Tomohiro Endo (DIGITAL GARDEN INC.) Mixing Engineer: Erito Ayaki Creative Technologist: Naoya Miura (Dentsu Inc.)