DIRECTOR [ FILM / VISUAL DESIGN ]
SOH_senna_90s (88248).jpg

Sound of Honda "Ayrton Senna 1989" film [ vfx ]


Sound of HondA / Internavi

"Ayrton Senna 1989" Film [vfx]



Role : Pre-Visualization / VFX  |  Web Movie  |  2013

A huge installation project where telemetry data from the fastest lap in the world that Ayrton Senna ran during the qualifying for the Japan Grand Prix of 1989, was used to recreate his run with sound and light. The telemetry data was analyzed, restored and countless LEDs and speakers was installed on the whole 5,807m of the Suzuka Circuit to recreate the run done 24 years ago. To help realise this, we participated in the pre-visualization, the making of blueprints and post-production work.

1989年のF1日本グランプリ予選でアイルトン・セナが樹立した、世界最速ラップのテレメトリーデータから、彼の走りを音と光でよみがえらせた超巨大インスタレーションプロジェクト。テレメトリーデータを解析、復元し全長5,807mの鈴 鹿サーキット上に無数のスピーカーとLEDを設置し、24年前の走りを再現。プレビズ、VFXなどで参加。カンヌグランプリを始め、世界各国で118もの賞を受賞。

 

Awards:
Cannes Lions 2014
[Titanium Grand Prix/  Gold Lion  x6/  Silver Lion  x6/  Bronze Lion  x2]
D&AD 2014
[Black Pencil  x1/  Yellow Pencil  x2/  Nomination  x1/  in Book  x4]
Prix Ars Electronica 2014
Adfest 2014
[Grand Prix  x3  /  Innova Lotus  x1/  Gold x2  /  Silver  x2  /  Bronzex1]
Spike Asia 2014
[Grand Prix  x4/  Gold  x4  /  Silver  x5  /  Bronzex2]
The Japan Media Arts Festival 2013
[Entertainment Division : Grand Prize]
54th ACC CM FESTIVAL
[Interactive Division : Grand Prix/  TV CM Division : Gold  /  Radio CM Division : Gold]
..and more
total 118 awards in the worldwide

[ALL PROJECTS]
Creative Director / Creative Technologist: Kaoru Sugano (Dentsu Inc.)
Copywriter: Sotaro Yasumochi / Nadya Kirillova (Dentsu Inc.)
Art Director: Yu Orai (Dentsu Inc.)
Creative Technologist: Kyoko Yonezawa (Dentsu Inc.)
Sound Director: Taeji Sawai (Qosmo Inc.) Sound Designer: Tomoyuki Kawamura (Studio MUU2)
Promoter: Misa Ueda (Dentsu Inc.)
Account Director: Takao Kaburaki / Takuma Sato / Sungwon Kim / Takashi Hirano (Dentsu Inc.)
Producer: Masafumi Fujioka / Ryoko Toyama (Dentsu Creative X Inc.)
Production Manager: Kenya Miyashiya / Hinako Hirata (Dentsu Creative X Inc.)
Digital Producer: Haruhiko Ishikawa (Shipoo Inc.)
Client Supervisor: Ken Imamura / Akihiro Mikawa / Hiroaki Sawato (Honda Motor Co., Ltd.)

[FILM]
Director: Kosai Sekine
Artist / Programmer: Daito Manabe (Rhizomatiks Co., Ltd.)
Director of Photography: Senzo Ueno
Camera Operator: Hiroki Kunieda / Tatsushi Asaga / Tetsuro Hirano
Lighting Director : Yosuke Kai
Best Boy: Ko Sato
Key Grip: Toshiyuki Ichihara (SCREW INC.)
Camera Car: Atsushi Terajima (S-three CO.,LTD)
LED Installation Producer: Hidenori Chiba (Rhizomatiks Co., Ltd.)
Programmer: Satoru Higa (Rhizomatiks Co., Ltd.)
LED System Support: Kunio Tamada (TamaTechLab.)
LED Installation Support: Tomoaki Yanagisawa / Muryo Honma / Hiroyuki Hori (Rhizomatiks Co., Ltd.)
Laser Support: Tatsuya Yamamoto (HEARTFAST Inc.)
Sound Engineer: Mitsuru Tajika
Sound System: Masaaki Azuma (TRY AUDIO CO.,LTD)
Soundman: Masaru Takahashi
VFX: Daisuke Shigihara (TANGRAM Co. Ltd.)
Offline Editor: Sakura Seya (meganefilm)
Online Editor: Tomohiro Endo (DIGITAL GARDEN INC.)
Mixing Engineer: Erito Ayaki
Creative Technologist: Naoya Miura (Dentsu Inc.)