SONY GROUP | MOTION LOGO

ROLE : MOTION LOGO PLANNING, CONCEPT MOVIE DIRECTION | 2021
| BRANDING, VI, CONCEPT MOVIE

Synopsys

TANGRAM designed and directed the new brand motion logo for the Sony Group.Based on Sony’s Purpose, the new Motion Logo expresses Sony as a “Creative Entertainment Company with a solid foundation of technology”getting closer to people and filling the world with emotion.

ソニーグループの新しいブランド・モーション・ロゴをタングラムでデザイン、ディレクションしました。新たなモーションロゴでは、ソニーの存在意義を起点に、テクノロジーに裏打ちされたクリエイティブエンタテインメントカンパニーとして、人に近づき、世界に広がっていく様を表現しています。

CREDIT

[Creative Taskforce]

Producer : Masanobu Nagakura (Tangram)
Co-Producer / Editor : Ryoko Tsuchiya
Planner : Daisuke Shigihara (Tangram), Tao Tajima, Signif
Advisor : Shinya Matsuyama (Siro), Takuto Usami, Takuma Miyamoto, Takahisa Mitsumori (mergrim), Shintaro Kamijyo & Tangram
Production Manager : Eri Deguchi

[Motion Logo]

Concept Designer : Daisuke Shigihgara
Director / Designer : Tao Tajima
Designer : Sho Yamaguchi
Motion Architecture : Takuma Miyamoto
Project Manager : Mizuho Hamamoto
Editor : Wataru Wakisaka
DP : Masaki Ogawa
Gaffer : Kenta Takahashi
Physical Effect : Kazukuni Muraki (Locust)
Props : Plastwork, Siro

[Concept Movie]

Director : Daisuke Shigihara
Copy Writing : Ryoko Tsuchiya
DP : Daisuke Sakurai
Lighting : Kosei Kobayashi
Stylist : Shunsuke Okabe
Hair & Make : Tomoko Yamaguchi
FLOOR D/TRANSLATOR : REGGIE WHITE
DIT : Seiji Kogami (L'espace Vision)
Props : Minori Sato
Pre-Visualization : Signif
VFX : Hideki Inoue
CG : Hironobu Sone (Wow), Ko Yamamoto (Wow)
Colorlist : Toshiki Kamei (Cutters)
Offline : Kenji Ichihara
Online : Masaki Mizuno (Khaki)
Sound Designer : Takahisa Mitsumori (mergrim)
Live streaming : Editleap